Event Marketing 101: Using Short URLs for RSVPs and Promotions
Whether you’re organizing a conference for thousands or a workshop for twenty, event marketing lives and dies by one metric: registrations. Short links help you drive more registrations, track what works, and create a polished attendee experience.
The Event Marketing Challenge
Events have unique constraints:
- Time pressure: Fixed dates mean urgent promotion
- Multiple channels: Social, email, print, word of mouth
- Long registration URLs: Eventbrite, Google Forms, and others create unwieldy links
- Last-minute changes: Venues, times, and details shift
Short links solve all of these.
Speakable Event Links
Imagine these scenarios:
At a networking event:
❌ “Register at eventbrite.com/e/tech-conference-2026-tickets-5829…”
✅ “Sign up at doin.cc/techconf”
In a radio ad:
❌ “Visit our website and click the registration button…”
✅ “Register now at doin.cc/summit”
Channel-Specific Tracking
Create unique links for each promotional channel:
| Channel | Short Link | Tracking |
|---|---|---|
| Email blast | doin.cc/event-email | Newsletter subscribers |
doin.cc/event-li | Professional network | |
doin.cc/event-ig | Social followers | |
| Partner share | doin.cc/event-partner | Collaboration reach |
After the event, you’ll know exactly which channels delivered.
The Event Link Toolkit
Primary Registration Link
Your main link, used everywhere:
doin.cc/yourconference→ Registration page- Short, memorable, brandable
Early Bird Promotions
Limited-time offers with trackable links:
doin.cc/earlybird→ Discounted tickets- Update destination when early bird closes
Post-Registration Links
Keep engagement high after signup:
doin.cc/schedule→ Agenda (updates as finalized)doin.cc/location→ Venue directionsdoin.cc/parking→ Practical info
Real-Time Flexibility
Events change. Short links adapt.
Scenario: Your original venue falls through two weeks before the event.
Old way: Update every flyer, every email, every social post with new location info.
Short link way: Update doin.cc/location to point to new venue details. All your distributed materials still work.
Day-of-Event Links
Check-In Efficiency
Speed up registration desks:
doin.cc/checkin→ Check-in form- Badge staff can shout “doin.cc/checkin” to queued attendees
Session Materials
For each session:
doin.cc/session1-slides→ Speaker slidesdoin.cc/session1-handout→ Downloads
Feedback Collection
Capture insights while they’re fresh:
doin.cc/feedback→ Survey form- Announce before closing: “Share your thoughts at doin.cc/feedback”
Post-Event Follow-Up
The event ends; your links keep working.
doin.cc/replay→ Session recordingsdoin.cc/photos→ Professional photographydoin.cc/next→ Save the date for next yeardoin.cc/connect→ Attendee networking portal
Measuring Success
After the event, analyze your link data:
- Total clicks by channel: Which promotion worked?
- Click-to-registration rate: Combined with reg data
- Timing patterns: When did links get clicked most?
This informs next year’s marketing budget and strategy.
The Professional Edge
Polished event links signal:
- Organizational competence
- Attention to attendee experience
- Marketing sophistication
- Trustworthiness
In a crowded event landscape, these signals matter.
Great events start with great links. Start planning your next one.