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Personal BrandCareerNetworking

Build Your Personal Brand with Custom Short Links

Nicole Torres •

Your personal brand is the sum of every touchpoint. Your LinkedIn profile, your business card, your email signature, your portfolio—each one shapes how people perceive you. And increasingly, your links are part of that picture.

Every time you share a link, you’re making an impression:

  • Job applications: Do your links look intentional or random?
  • Networking: Can someone remember how to find you tomorrow?
  • Speaking engagements: Will the audience type your link correctly?
  • Client proposals: Does everything feel cohesive and professional?

Custom short links turn forgettable URLs into branded touchpoints.

Every professional needs these:

  • doin.cc/yourname → Your hub (portfolio, LinkedIn, Linktree alternative)
  • doin.cc/yourname-cv → Current resume/CV
  • doin.cc/yourname-book → Calendar scheduling link

Depending on your field:

  • Developers: doin.cc/yourname-github, doin.cc/yourname-projects
  • Designers: doin.cc/yourname-portfolio, doin.cc/yourname-dribbble
  • Writers: doin.cc/yourname-clips, doin.cc/yourname-blog
  • Consultants: doin.cc/yourname-services, doin.cc/yourname-case-studies

The Verbal Test

Great personal brand links pass the verbal test. Imagine meeting someone at a conference:

❌ “Find me on LinkedIn. Search for John Smith—I’m the one in Chicago.”
✅ “Visit doin.cc/jsmith for everything.”

Which interaction leads to a follow-up?

Business Card Optimization

Your business card has limited space. Compare:

Before:

LinkedIn: linkedin.com/in/john-smith-chicago-consultant-12345
Portfolio: johnsmithconsulting.myportfolio.com/work

After:

doin.cc/jsmith
doin.cc/jsmith-work

Clean, memorable, professional.

Email Signature Strategy

Your email signature appears in hundreds of messages. Make it count:

--
John Smith | Strategy Consultant
📱 doin.cc/jsmith-call | 📅 doin.cc/jsmith-book

Less clutter, more impact.

Speaking and Presentations

When presenting, your audience can’t click. They can only remember.

During your talk: “Download today’s slides at doin.cc/jsmith-slides”

At the end: “Connect with me at doin.cc/jsmith”

In your slide footer: Include your link on every slide

Job Search Applications

Make it easy for recruiters:

  • Application question “Portfolio URL”: doin.cc/yourname-portfolio
  • Cover letter: “Learn more about my work at doin.cc/yourname-projects”
  • Thank-you email: “As discussed, my case studies are at doin.cc/yourname-cases”

Social Media Cohesion

Use the same short link patterns across platforms. One link to remember. One brand experience.

The Update Advantage

Your career evolves. Your links can too.

Scenario: You change jobs. Your old company portfolio link breaks.

Solution: Update doin.cc/yourname-work to point to your new portfolio. All your distributed business cards, old emails, and shared links still work.

Tracking Your Brand Reach

See how your professional presence spreads:

  • Which link gets the most clicks?
  • When do people check your calendar?
  • Do speaking engagements drive portfolio visits?

When every link you share looks intentional:

  • People perceive you as organized
  • Trust in your competence increases
  • You stand out from less polished competitors
  • Your name becomes associated with quality

Start with these five:

  1. Hub link: doin.cc/yourname → Everything about you
  2. Resume link: doin.cc/yourname-cv → Always current
  3. Calendar link: doin.cc/yourname-meet → Easy scheduling
  4. Portfolio link: doin.cc/yourname-work → Best examples
  5. Contact link: doin.cc/yourname-hi → Preferred contact method

Set them up once. Use them forever. Update destinations as your career grows.

Your name is your brand. Make every link reinforce it.