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Small BusinessMarketingROI

5 Ways URL Shortening Can Transform Your Small Business

Carlos Mendez •

Running a small business means wearing many hats. Marketing, sales, operations—you do it all. The last thing you need is complicated tools. That’s why URL shortening is the perfect small business hack: it’s simple, free, and surprisingly powerful.

1. Track Your Marketing ROI (Finally!)

Ever wonder which of your marketing efforts actually works? With short links, you get real answers.

The problem: You post on Facebook, Instagram, send emails, and hand out flyers. But which one drives sales?

The solution: Create unique short links for each channel:

  • doin.cc/fb → Facebook campaigns
  • doin.cc/ig → Instagram promotions
  • doin.cc/email → Email newsletters
  • doin.cc/flyer → Print materials (yes, even offline!)

Check your click counts weekly. Now you know exactly where to invest your limited marketing budget.

2. Make Printed Materials Work Harder

Print isn’t dead—especially for local businesses. But long URLs on business cards and flyers are useless. Nobody’s typing yourwebsite.com/products/summer-special-offer-2026 into their phone.

Better approach:

  • Business cards: doin.cc/card
  • Menu specials: doin.cc/menu
  • Event flyers: doin.cc/event

Bonus: Track how effective your print materials are by monitoring clicks.

3. Look More Professional Than You Are

Let’s be honest—when you’re competing against bigger brands, perception matters. A clean, short URL signals competence and attention to detail.

Before: “Check out our promotion at johnspizzamaplewood.square.site/product/pizza-tuesday-special-large-pepperoni”

After: “Visit doin.cc/pizza for our Tuesday special!”

Which business would you trust more?

4. Simplify Customer Communication

SMS marketing has incredible open rates, but every character counts. Short links let you include calls-to-action in texts without hitting length limits.

SMS Example:

“Hi Sarah! Your order is ready for pickup. Track delivery: doin.cc/track789. Thanks for choosing us! 🍕”

Clean, professional, actionable.

5. Run Limited-Time Promotions Effortlessly

Flash sales and limited-time offers are marketing gold. Short links make them easy:

  1. Create: doin.cc/flash pointing to your sale page
  2. Promote: Share across all channels with the same link
  3. Track: Monitor engagement in real-time
  4. Update: When the sale ends, redirect to your main store

No broken links, no confused customers.

Real Small Business Success Stories

Maria’s Bakery started tracking her weekly email newsletters with unique short links. She discovered Instagram stories drove 3x more website visits than Facebook posts—and shifted her social media strategy accordingly.

Tom’s Auto Shop put QR codes with short links on all invoices. Customers scan to leave reviews, and Tom tracks exactly which customers engage online.

Sarah’s Consulting uses memorable short links for each service: doin.cc/strategy, doin.cc/coaching, doin.cc/workshops. Clients always remember how to reach her specific offerings.

Getting Started Today

You don’t need a marketing degree or expensive software. Here’s your action plan:

  1. List your top 5 marketing channels (social, email, print, etc.)
  2. Create a short link for each with a memorable custom ID
  3. Start using them in all your marketing materials
  4. Check your stats weekly and adjust accordingly

The data will guide your decisions. No more guessing.

Small tools can make a big difference. Start shortening smarter today.